DESIGN & TECHNOLOGY

DTM EXPO PRESENTATION TIPS

ATTENTION!: The design MUST have been completed in the calendar year before the current festival. (January-December) Designs in progress are not eligible and you will be disqualified if discovered at the festival.

You must have been a student in pursuit of a degree at the time of the design.


"I've enter my design. Now what?"

The following is a guideline of what elements to include in your display and how to present to the respondents:

Will vary by category – but all should have:

Evidence of appropriate research

Evidence of appropriate inspiration for color / texture choices

Clear verbal articulation in the design statement

Visual information about design choices

Region VII Guidelines for Design Students and Respondents

General Expectations and Guidelines by Level

NWDC Level 1 Designs

These are beginning-level paper projects and may include selections of character study, location study, light exploration.   (This is the student’s first or second paper project.) An emphasis on research, analysis and development is paramount in this category!

 

  1. Evidence of appropriate research
  1. Evidence of appropriate inspiration for color / texture choices
  1. Clear verbal articulation in the design/script analysis that should include the following:

                                                              i.      Text analysis

                                                            ii.      Thematic content

                                                          iii.      Production considerations

                                                          iv.      Resulting design decisions

  1. Evidence of consideration for overall presentation; this should include, but not limited to, full color rendering(s).

NWDC Level 2 Designs

These are more advanced paper projects and non-ACTF realized productions. Equal emphasis is given to research, analysis, development and artistic expression in this category.

  1. Evidence of appropriate research – well organized and thorough – collage or book format
  1. Evidence of appropriate inspiration for color / texture choices – well organized and thorough
  1. Area-specific organizational tools (scene breakdown charts, action charts, costume plots, etc.)
  1. Clear verbal articulation in the design statement, and must address the following:

                                                              i.      Text analysis

                                                            ii.      Thematic content

                                                          iii.      Production considerations

                                                          iv.      Resulting design decisions

                                                            v.      For realized productions, response to directorial approach

  1. Evidence of consideration for overall presentation that must include full color renderings

KCACTF Designs

These are realized productions that are either ACTF participating or ACTF associate productions, and show evidence of more mature design work.

1.      Concise and clear verbal articulation in the design statement (including the director’s approach to this production)

2.      Design visually articulates the director’s production approach

3.      Sophisticated use of design principles

4.      Format / layout / presentation choices are well-considered

5.      Command of technical skills in visually communicating the design intent  (e.g. - costume rendering, drafting, perspective rendering, model building, etc.)

6.      Evidence of appropriate research – well organized and thorough (research collage boards, notebooks, etc.)

7.      Evidence of appropriate inspiration for color / texture choices – well organized and thorough

8.      Area-specific organizational tools (scene breakdown charts, action charts, costume plots, magic sheets, instrument schedules, etc.)

9.      Area-specific design communication tools (color chart, preliminary sketches, fabric swatches, painter’s elevations, ground plan, section drawing, elevation drawings, light plot, etc.)

10.  Production photographs


Design Approach Statement:

Should be a clear concise statement

NOT a chronological history of the production build process!

What is this play about?

What is this production communicating to its audience?

What did design team create together?

What are the artistic goals of the design? 

You are presenting a poetic verbal articulation of metaphor

Be clean, clear, direct

Avoid “isms”

Avoid “I”.  We work with other people.  That should be reflected in your statement.

Avoid “the director said”.  Designers are not puppets!  Take ownership of your work!

Double-check the grammar and spelling. 

Read it out loud; have someone else read it.  Does it make sense? 

Does it say what you intend to say?

 

The Display:

Research and Inspiration

Begin with initial imagery – what do you marry? 

What do you divorce and keep for another time?

Possible formats:

Emotional Response - collaged to capture the feel of the show

(this is a useful tool in the design development process)

notebook, 3-ring binder, collage book, other

Annotated in some way – what elements are important to you? 

What makes them relevant?

What is the director’s point of view?

How is it being expressed by the image? 

Ask questions – make sure you understand the director

Show us PROCESS

The relationship between inspiration, research, early sketches and resulting

design choices should be clear

Take us on a journey.  Reveal your thought process. Map your progress.

Organize the display visually, to take us through your process. Map us from A to Z

In our culture, we read left to right and top to bottom. 

This is how we are accustomed to taking in new information

Use that knowledge when you lay out your display.

Remember the respondents have a short period of time to understand your work

Make it easy for them

Short simple design statement

Placed at eye level

12 pt. Font – clean font; easy to read                                          

Process as journey – laid out logically

No need for “cute” display tricks – just the straight scoop


The Critique:

Understand that the design respondents have a very short-term relationship with you.  Your professors have a longer-term relationship with you, and may be trying to guide you in a particular direction.  So what the respondents have to say may differ from your professor’s guidance.  Take it for what it is:  another opinion.

The respondents are not here to destroy you.  They are here to celebrate your work!  Enjoy the dialogue you can have with them. 

You should be able to verbalize orally (if asked to) in 5 minutes the essence of the design approach –

Streamline your comments – hit the high points

Talk about the work in a confident clear manner. 

Tell us about the meaning of the play – how your design responds to the play.

This is what the show is about / this is what we want to say about it.

Avoid “isms”

Avoid “I”.  We work with other people.  That should be reflected in your statement.

Avoid “the director said”.  Designers are not puppets!  Take ownership of your work!

Excuses cripple you.  Don’t apologize!

No negatives about the production team.

Don’t be resistive of judge’s comments

There is always something to learn from another viewpoint.

There may be a difference between what you intend to communicate, and what others perceive.   This is an opportunity to learn how others perceive your visual and verbal communications. 

Time is often limited in the critique.  Some respondents will be willing to speak with you at length after the session; take those opportunities!  Squeeze all the juice out of the orange!

Eligibility / Disqualification:

YOU: Must have been a registered student when the work was done

YOU: Must install the work (or have representative install the work)

YOUR: Work must be installed by 3:00 p.m. on the Monday of Festival

YOU: Must be registered at the conference and present at critique to receive comments. IF you cannot be there due to extenuating circumstances contact the Design & Technology chair BEFORE the Monday of festival.


The Respondents’ Criteria:

It is about IDEAS – not equipment or facilities

Ideas that support a production’s conceptual approach

Everything should tie back to the statement!

We want to see how you think –

How you explore ideas –

How you make decisions –

And that the choices you make coincide with the team’s intent

Producers like to see evidence you can get a design through the shop with integrity

Yes, there are changes that happen in the process – that’s part of theatre

How did you deal with the evolution that occurred in the production process?


Other resources:

 

KCACTF Website:

http://www.kennedy-center.org/education/actf/

http://www.kennedy-center.org/education/actf/actfbarb.html

 

KCACTF Region VII Website: 

http://www.kcactf.org/7/